StoryPod and Strategic Storytelling
Our StoryPod video booth is an engagement and deep listening tool. We create safe, meaningful and immersive experiences for your staff, community or clients to share their stories, ideas and visions for the future. We can collect, edit and synthesise your stories and leave you with data insights and tools for change. If StoryPod isn't for you, we also offer customised Strategic Storytelling Packages.
Go 'beyond' engagement and collect data with soul
This package will help you collect stories for an event, campaign or project and then provide you with video assets and data insights for you to use in communications, decision making and ongoing engagement.
Our StoryPod is 3m x 3m, is engineered certified and requires 240V power point. Regional and interstate charges apply outside of Melbourne.
We collect stories of your clients, community or stakeholders and synthesise the insights so you don’t have to. We then help you produce amazing things with these stories - whether that be a compilation film, a VR experience, an arts installation or a marketing / engagement campaign. The stories and narrative intelligence will help you make more informed, empathetic decisions and will uncover surprising ideas and innovations that you didn’t know existed!
What is narrative intelligence? It is the insights, trends and ideas that come out of listening to the real, unscripted stories from your community. Deep listening and story collecting is a process to engage your community and create social connections and a sense of belonging. When you uncover the power of belonging, you can tap into the needs of your clients and stakeholders and create greater trust, collaboration, affiliation and motivation towards your product, cause or idea.
Our 4 stage process for Strategic Storytelling
Who is your community? Who do you want to engage? How do you want to use the data we collect? We design a Strategic Storytelling Plan (SSP) to ensure the process of engaging your clients, community or stakeholders is meaningful, relevant and contextual. If you’re collecting stories for research we can also create an evaluation framework for the qualitative data.
We collect stories through the appropriate medium chosen in the SSP - whether that be our mobile StoryPod video booth, face to face interviews with one of our videographers or training your community to collect their own stories (to build more peer-to-peer connections).
We transcribe the stories and analyse the key trends, demographics, most significant themes and the unexpected outliers. We deliver these in a digital report that you can share back to your stakeholders and community.
We build on the insights and common narratives to further engage your community and creatively immerse your broader community in the stories. We’ve projected stories in public spaces and worked with partners to create art installations and other digital and print solutions. Sharing and immersing your community in these stories can result in empathy building, trust and belonging to your cause, idea or community.
What's Your Story?
Alcohol Culture Change Project for City of Melbourne, City of Port Phillip and City of Stonington
Research shows that drinking habits amongst youth are changing, but the social attitudes are not catching up (i.e young people are still perceived as binge drinkers). We were involved in changing the narrative around drinking culture and helping youth feel connected to a new narrative through the 'What's Your Story?' project. We delivered street-based Story Collecting across three council precincts (collecting over 150 stories), trained young people in smartphone story recording, conducted Story Synthesis to uncover the key research trends and then shared these back to the community through video compilations and visual reporting. The Story Immersion involved working with partners to embed the story themes into interactive art installations. The narrative intelligence outcomes will continue to support VicHealth's work in addressing alcohol culture change.
How much does it cost?
There are many variations on how your package could look like because we customise it to your needs. The cost of the package is quoted after we have an initial discovery meeting with you. We often undertake Stage 1-3 and then quote for the final step once you have observed the story and synthesis outputs. There are endless ways for these stories and insights to be used! We will help you find the most impactful, appropriate medium.
How long does the process take to complete?
The first three stages can be completed within 2-6 months. However the timeline for the final stage (Story Immersion) varies depending on the scale of the project. If it is a large piece of work like a custom VR experience or installation, this could take 6-9 months but smaller projects like compilation videos can be executed within 3-4 weeks.
Do I have to do all 4 stages? What if I just want Story Collecting?
We do recommend all 4 stages in order to achieve the greatest impact. However, we do offer the individual services to our clients. For example, you can hire our StoryPod video booth if you're just interested in Story Collecting.