Strategic Storytelling
We have 7 years experience creating safe, meaningful and immersive experiences for people to share their stories, ideas and visions for the future. We help uncover untold stories and make people feel their voice matters.
We collect, curate and synthesise stories and leave you with data insights and tools for change. We also train people to be Story Collectors so they can create change in their own communities.
Strategy
We design a Strategic Storytelling Plan (SSP) to ensure the process of engaging your clients, community or stakeholders is meaningful, ethical, relevant and contextual. If you’re collecting stories for research we can also create an evaluation framework for the qualitative data.
Story Collecting
We collect stories through the appropriate medium chosen in the SSP - whether that be our mobile StoryPod video booth, face to face interviews with one of our videographers or training your community to collect their own stories (to build more peer-to-peer connections).
Story Synthesis
We transcribe the stories and analyse the key trends, demographics, most significant themes and the unexpected outliers. We deliver these in a digital report that you can share back to your stakeholders and community.
Story Immersion
We build on the insights and common narratives to further engage your community and creatively immerse your broader community in the stories. We’ve projected stories in public spaces and worked with partners to create art installations and other digital and print solutions. Sharing and immersing your community in these stories can result in empathy building, trust and belonging to your cause, idea or community.
StoryPod Package
StoryPod is not currently available
Go 'beyond' engagement and collect data with soul
This package will help you collect stories for an event, campaign or project and then provide you with video assets and data insights for you to use in communications, decision making and ongoing engagement.
What's included:
Our StoryPod is 3m x 3m, is engineered certified and requires 240V power point. Regional and interstate charges apply outside of Melbourne.
Case Study
What's Your Story?
Alcohol Culture Change Project for City of Melbourne, City of Port Phillip and City of Stonington
Research shows that drinking habits amongst youth are changing, but the social attitudes are not catching up (i.e young people are still perceived as binge drinkers). We were involved in changing the narrative around drinking culture and helping youth feel connected to a new narrative through the 'What's Your Story?' project. We delivered street-based Story Collecting across three council precincts (collecting over 150 stories), trained young people in smartphone story recording, conducted Story Synthesis to uncover the key research trends and then shared these back to the community through video compilations and visual reporting. The Story Immersion involved working with partners to embed the story themes into interactive art installations. The narrative intelligence outcomes will continue to support VicHealth's work in addressing alcohol culture change.
Copyright 2015